Adidas treats esports deals like media partnerships, not sponsorship deals
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JFF Set to Announce New Kit Sponsorship Deal With Adidas - Nationwide 90FM
adidas Partners with Little League® Baseball and Softball
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Adidas To Replace Puma As Italy's Kit Sponsor | SGB Media Online
Team Organization Grow uP eSports Adds Adidas as Sponsor – ARCHIVE - The Esports Observer
adidas Golf Strengthens Roster; Agrees on New Sponsorship Terms with Sergio Garcia, Xander Schauffele and Tyrrell Hatton
List of Adidas sponsorships - Wikipedia
Adidas Shows Off Swagger With University Of Miami Sponsorship