Nike's 'Just Do It' slogan is actually the last words of a murderer looming execution - India Today
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Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
How Nike's "Just Do It" Slogan Was Conceived - SneakerNews.com
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Just Do It” Campaign by Nike, Most Profitable Tagline of all the Time – Genesis-The Marketing Club @LBSIM
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Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
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Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore
The history of Nike's Just Do It slogan – Creative review
