Case study on Nike
Worst PR Disasters of 2019 - Contentworks
Controversy a victory for Nike's admen
Nike's diversity advert causing a backlash in Japan - BBC News
Michael Avenatti Is Accused in Nike Extortion Attempt - The New York Times
Nike
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Examining the earned media impact of Nike's new campaign
Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike and CSR
4 Branding Lessons From Nike's Colin Kaepernick Ad
How Nike Solved Its Sweatshop Problem
Nike Scrambling to Figure Out What Caused Zion Williamson Shoe Fail
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Criticism of Nike over Kaepernick ad prompts some to buy its gear
NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study) - YouTube
When bad publicity fuels brand image
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
