Why Owned Media is Increasingly Important (and How to Start Developing a Strategy)
Nike reaps $43 million in earned media off Kaepernick campaign
All 16 Nike NBA Earned Edition jerseys revealed for the 2020-21 season
3 reasons why Nike gets social media | The Sports & Digital Blog
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Nike Earned Edition Jersey: Oklahoma City Thunder | NBA.com
Owned, earned, and paid media Building a typology of social media MARK 490 Week ppt download
What You Can Learn from Nike Branding Strategy | Rival IQ
How Nike became a Leader on Social Media
Taking a stand: Will other brands follow Nike's lead? – Earned Media Rising
Paid, Owned, And Earned Media: Examples And How To Use
How Nike became a Leader on Social Media
A year later, what did we learn from Nike's Kaepernick ad?
Nike and United Airlines: A Paid, Owned and Earned Media Tale
Nike and United Airlines: A Paid, Owned and Earned Media Tale
Paid, Earned & Owned: Revisited - Flatiron Communications
Nike | Dream Crazy | Wieden + Kennedy | Nike | D&AD Awards 2019 Pencil Winner | Earned Media/Large Business (over 500 employees) | D&AD
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Nike's 'Just Do It' Campaign With Colin Kaepernick Is Paying Off — Literally
Zara, Nike and H&M Top List Ranking Earned Media Value – WWD
Earned Media
Tribe Dynamics, CreatorIQ Release Earned Media Value Rankings for the Top Beauty and Fashion Brands on Social | Ad Age
Earned Media: The Holy Grail of Content Marketing | Digital Marketing Institute
How Nike became a Leader on Social Media
How Nike Earned Its Brand Value of 34.8 Billion USD
Examining the earned media impact of Nike's new campaign
Just did it: Nike's least savoury 'earned media' moments, Marketing & Advertising News, ET BrandEquity
Nike and United Airlines: A Paid, Owned and Earned Media Tale
Paid, Owned, And Earned Media: Examples And How To Use
Nike Gets It: Optimize for earned media or optimize for irrelevance
