4 Branding Lessons From Nike's Colin Kaepernick Ad
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Examining the earned media impact of Nike's new campaign
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Consumers split over impact of Nike's Colin Kaepernick campaign
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Nike shares slip on the heels of Zion Williamson sneaker malfunction
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Nike ethical issues | Ethical Consumer
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? | Sentieo
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Nike's approach to marketing: Then and now | BANKNOTES
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
Nike's diversity advert causing a backlash in Japan - BBC News
Nike Seizes Controversy By The Bullish Horns
How Effective is Nike's Social Media Strategy? | Brand24
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Worst PR Disasters of 2019 - Contentworks
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
