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Faisal Masud on Twitter: "Nike benefiting from access to first party data and owning the customer experience end-to-end. Similarly, Adidas now makes a third of its sales directly-to-consumer. This will continue to
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:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/S75DO2Q5TJHHRCFDES33WQ6JYM.jpeg "Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study | BoF")
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Heidi O'Neill, President, NIKE Direct: Good morning, everyone. I'm Heidi O'Neill, President of NIKE Direct. Adam Sussman, Chie
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